Relatively, the Boucherouite floor coverings are a more general weave and not really ascribed to any one Berber gathering. "These are one of only a handful barely any carpets that don't utilize fleece," says Ella Jones, organizer of east London boutique A New Tribe, which sells mats sourced from Morocco and delivered in direct joint effort with Berber weavers. "Rather, they use reused materials. These are made everywhere throughout the nation and originate from territories where it's not as simple to get hold of fleece." Jones has been working with Berber weavers since the time she began her own floor covering brand, The Rug Trade, in 2013. She goes to Morocco two times every year to work with the weavers and purchase floor coverings. "I purchase an abundant excess," she says, chuckling. "Last time I purchased 60 carpets when I was intended to purchase 40."
